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How to Sell Items on WordPress E-commerce Site with Shopify

How to Sell Items on WordPress E-commerce Site with Shopify

At present, making a deal online brings much convenience and freedom for people, so most of them are more likely to browse the virtual stores online and place an order instead of walking through the street and compare the products store by store. Frankly speaking, this is a great chance for you to earn your daily bread by starting an e-commerce platform to sell items on the web.

To achieve this, we highly recommend the combination of WordPress and Shopify. The former one is a great content management system that comes with the super easy dashboard. With it, you can start a site of various kinds within minutes even if you are new to this field. The latter one is a great, powerful and functional e-commerce platform that helps you start any online business you are dreaming of. Even, WordPress and Shopify are highly compatible with each other, which means you can get the best result by combining these two special tools.

In the following, we have listed the detailed steps about how to sell items on WordPress e-commerce site with Shopify. After learning the below contents, you can sell anything, both digital and physical items, with much ease.

Step 1 – Prepare for the Store Building

Firstly, you need to make sure that your WordPress site is set up successfully. If you already have a WordPress site that is mature and can grow constantly, you can pass this step. If not, you need to go through the below steps.

  • Choose a high-quality WordPress hosting provider and purchase a suitable plan.
  • Determine the site domain and name properly.
  • Install WordPress to start the whole site promptly.
  • Choose the right website template and optimize your site using the functional plugins for the aspects of speed, security, product listing, SEO and many more.

Step 2 – Connect WordPress with Shopify

Now, you need to register for a Shopify account. To do this, you can land on their official site and click the Get Started button from the upper-right corner. Here, you will be required to offer your valid email address, a strong password and your preferred store name. After that, you can hit the green button.

Shopify Free Trial

In the next page, you are required to offer some details about you before setting up your account successfully, such as your name, the physical location, phone number and country. Once every field is completed, you can hit the Submit button.

Personal Details

Next, you should log into the admin panel of your WordPress site, hit the menu item of Plugins and search for the plugin of Shopify Ecommerce, and then, install it.

Now, you can find a new menu tab that is named as Shopify. Here, you should click its settings page and enter the same store name as you have decided previously in the Shopify official site. After that, you can click the Connect button. Note that if your store name has multiple words, you need to integrate them using the dashes.

Connect WordPress with Shopify

You are done! Now, you have successfully related your WordPress site with your Shopify account.

Step 3 – Add the Product Along with Other Detailed Information

At present, you can start adding your products with the detailed introduction. To do this, there is no need for you to land on your Shopify account again. After all, upon the successful connection, you can check a special page in your WordPress admin the same as the below screenshot. Here, you can add your available products in the store, set up the payment methods and decide the shipping.

Shopify Admin in WordPress

Add the Products

Firstly, you need to click the Add A Product button. After that, you will be brought to a new page that requires you to enter the title and the detailed description of that product. Personally, we recommend you to add as much information as possible in the Description box, giving your potential clients the enough confidence and reasons to buy your items.

In addition, for the vivid and visual appealing introduction, you also need to upload some images of your products for the comprehensive display. All of these images need to be clear with the high definition. If your selling items are self-crafted, you’d better ensure the originality of your images.

In the left side, you can also find some meta boxes. For instance, you can enter the type and vendor of this product, add this product to a new or an existing collection and determine the visibility manner.

Add the Products

Next, you need to determine the product price, charge the tax if needed, enter the inventory information, decide the inventory policy and enter the exact weight if the product shipping is required.

Product Details

It is possible that your product may have multiple variations. If so, you should add the variants for colors, sizes, editions and many others. This way, customers can pick their ultimately preferred one.

Product Variants

The last part is for the SEO purpose. Here, you can enter the title and the effective meta description of this product. This way, you can get a preview of how your product can be shown on the search engine listing pages.

Listing Preview

Set Up Your Payment

Now, you can determine the methods of how people can transfer the money. In fact, you can enable multiple payment gateways, among which PayPal and credit cards are the most popular and convenient options.

Also, you can choose some other manual ways so that your clients can purchase outside your e-commerce sites. For instance, they can deliver the cash and place the bank deposit. In addition, you can determine to manually or automatically capture the payments and charge people’s credit cards for orders. Personally, we think the manual option is better.

Set Up Your Payment

Set Up Your Shipping

Now, you need to decide the shipping settings of your site. Firstly, you should make sure that the shipping origin is totally right for it will be used to calculate the shipping rates. You can edit the address if the information is wrong.

Next, you should add all the shipping zones that you may ship your products to. Note that you can add the shipping zone, edit the current zones and modify your shipping rate based on the true occasion.

Set Up Your Shipping

Decide Some Minor Settings

In fact, if needed, you can also decide some minor options as we have listed in the following.

  • Checkout page – You can require all your customers to create an account on your site before checking out, determine the information required to be entered into the checkout form, decide the language of the checkout page and enter some statements for TOS, Refund and Privacy Policy.
  • Tax – You can charge the tax for all your products and even the shipping rates.
  • Online Store – Here, you can add the meta title and meta description for the better listing of your store. In addition, for the effective tracking purpose, you can also enter the code of Google Analytics and the Facebook pixel.

Step 4 – Display the Products on Your E-Commerce Sites

Now, you can showcase your products on your WordPress online store. Here, you simply need to edit a new or current post and click the Add Product button from the visual editor. Next, you can find a popup window that requires you to pick up the product or the product collection you want to display. After choosing one, you can press the Select Product button.

Select Product

Next, you should determine the embed type. Here, you can choose to show the product image, charged price and the Buy Now button altogether or only to display a Buy Now button here. Note that if you choose the latter one, you need to make sure that you have displayed multiple products on a single page at one time.

Embed Type

In addition, if you are not satisfied with this button, you can customize it by clicking Shopify > Customize. Here, you can change the color, background and text the way you like.

Customize Button

Now, you can publish that post and your product can be listed in the way as below.

Display Product

Note that if you want to make the whole WordPress site an e-commerce one, you need to carefully design the homepage. In most cases, the grid-based product display can give customers the direct impression of which item they might be interested.

Homepage Example

Also, you can showcase the featured product with the help of Shopify widget.

Shopify Widget