Facebook is undoubtedly one of the hottest social media platforms on the Internet, featuring millions of active participants each day. Through it, you can chat with your friends who are far away from you, share the items that online users are interested, find out the spot news that most people are talking about, as well as showcasing your expertise, business, brands and many more.
At present, with the increasing popularity of Facebook, more and more webmasters view it as a great platform to promote their websites, gaining more traffic and daily visits effectively. As there are so many newbies inquiring about the useful methods, in the following, we have listed the top 8 rules for the effective Facebook marketing 2015.
Rule No.1 – Always Be Personal
As compared with many other social media such as Twitter, Google Plus and Pinterest, this one is much more personal. According to our personal appearances, users on this platform are more likely to trust and follow you when you complete your bio and profile information in a detailed manner. In this case, when editing your profile, you’d better fill out all the blank spaces to showcase that you are a true human being who would like to share something useful, but not the robot that solely aims for the advertising and promotional purpose.
As for how to integrate your account with your website, you can add the site URL into multiple places within your bio information. For instance, you can add your domain in the “Website” area within the Contact and Basic Info tab. Or, you can add a life event explaining the setup of your website.
Rule No.2 – Register for Author Instead of for Website
We have found that many webmasters choose to register a Facebook account for their websites but not for themselves, ending up a failure of Facebook marketing.
This is because the majority of Facebook users are more likely to trust the information shared by a personal account than an official account. Unless what you promote is a large and famous brand, acting as an author to share your website posts can give you the best result.
In addition, if people like your writing styles, photo showcase and information niche, they are likely to follow your account and check all the posts you have shared from your website.
To strengthen the effect, we highly recommend you to add the Facebook author tag. In this way, Facebook will display your author information when showcase your sharing.
Rule No.3 – Find the Best Timing for Posting
To maximize the positive effects of Facebook marketing, you need to find out the best days and times to post, and share your blog articles when your Facebook audiences are participating in the platform.
Unfortunately, there is no clear formula for this aspect, so you have to carry out some trials to figure out the exact timing that is exclusive for you. Here, we highly recommend you to follow the below steps.
- Post frequently in the very beginning, namely sharing at least one post for each hour. Here, do not post randomly, but all about your websites, blog posts and content niche with meaningful information. Do not devalue your Facebook account just for testing.
- Look into your post insights. Here, you can enter your Facebook Insights to figure out in which time you get the best post checking. The detailed information about this Facebook feature can be found in this post.
- Based on the data, you need to analyze the best suitable timing for posting, and then, schedule your sharing at these points to boost your engagement to the highest level.
Rule No.4 – Leverage the Email Marketing
If you have built an email list for your subscribers, you can simply send out an email blast for your presence on the Facebook platform, along with the call to actions for attracting them to follow your account.
Even, you can display the URL of your Facebook account in the email signature. In this case, you can convert your loyal subscribers into Facebook followers with much ease.
Rule No.5 – Join the Groups within Your Niche
This is the most effectively way for reaching your target readers. You can type the proper keywords of your website niche in the search area of Facebook. After clicking the search button and the Group tab, you can be presented with a list of groups, comprising of lots of users who are taking about your website topic.
Here, what you should focus is that choosing the groups that your target readers join is much better than joining the groups for some experts or bloggers like you.
After entering these groups, do not forget to share something truly meaningful and interact with the group users. These practices can showcase your existence and attract these users to navigate to your website via your Facebook account.
Rule No.6 – Establish a Contest
The regular users of Facebook are different from the users of other social media, for they are much more likely to participate in the contests than only reading the posts or appreciating the great showcase. In this case, to get a higher engagement score, you’d better start the online contests regularly.
The only thing you should pay attention is that no matter which topic you are using for the contests, it needs to be highly related to your website.
Rule No.7 – Utilize Facebook “@” Feature
This exclusive feature is used to tag you Facebook followers, giving people a sense that they are part of your website. To be frank, this method is great that allows you to get more Facebook followers easily, and set up a fruitful relationship and trusts with the current followers.
Rule No.8 – Adopt the Ever-Green Methods
These methods are highly effective for all the social media marketing, not just for Facebook. Or, you can regard them as the most basic practices for your success of Facebook marketing.
- Share your blog posts on a daily basis.
- Leverage the power of hashtags.
- Post some visual contents for more impacts.
- Comment on the sharing of other Facebook users who are talking about your website subject, along with your post URLs or domain names as the references.
- Add Facebook buttons and the comment box to establish a close relationship between your Facebook account and the website.