In today’s digital world, blogging has become an integral part of our daily life. To have a successful and popular blog site, you may work hard on the creation of quality blog posts, pay attention to the website promotion on social media platforms, focus on the search engine optimization to get a high online ranking, and post at the maximum frequency. However, even with these great efforts, you still fail to gain more traffic, daily readings, likes and comments than before.
In fact, what contribute to your failure might be your following of some wrong blogging tips. If you are the blogger who have put many times and energies into the blog site but fail to get a good result, you’d better check out whether you have done the following 10 common blogging mistakes.
Mistake One – Blog On A Daily Basis
Many bloggers believe that blogging everyday is important to keep the whole blog site fresh. But actually, this may lead you into a wrong concept of focusing on quantity instead of quality.
The display of a truly quality blog post requires you to take times for selecting topics, researching information, editing contents and publishing with the right format and proper images. Therefore, if you keep updating every day, you might be burned out. Or, you may cut corners by not carrying out online research, writing sloppily and editing carelessly, resulting in underperforming materials that are not preferred by both human readers and search engines.
You can slow down your pace, updating your blog with three new posts a week at the most. This can ease your burden and give you enough time for researching, editing and publishing. Note that the key factor is sticking to consistency.
Mistake Two – Cover Wide Topics Without A Strong Niche
This is another common blogging mistake made by many bloggers. You try your best to cover everything to everyone, but underestimate the importance of focus.
Every site needs to have a main thesis statement, so that readers can know clearly whether you are their target destinations. Having too many topics without a strong niche, however, may blur your main focus and reduce your professionalism on a specific area, resulting in a downside of the loyal reader base.
It is right to keep your topics various to attract as many audiences as possible. However, all of these topics need to within a single niche and have the relevancy among each other. Therefore, when people read one of your blog posts, they can know what your main site is going to talk easily.
Mistake Three – Writing For You But Not Your Audiences
Many bloggers simply come out the blog posts based on their interests, without the researches on whether their audiences are interested in the contents.
You have to realize that no matter how great your blog posts are, people won’t have a look if they cannot get what they want from your words. Besides, you need to keep in the mind that you are writing something for your readers, but not yourself.
You can open your comment section that allows people to leave some words concerning about your posts. This way, you can figure out how they view your contents and whether they can get values. Or, you can communicate with your readers on some social platforms and start a voting activity to collect the topics that people want you to write the most. Always think by the side of your readers, and come out the posts they have interests.
Mistake Four – Over Optimize For Search Engines With Keyword Stuffing
In order to attract more crawling and indexing from searching spiders, many bloggers carry out the wrong activity of keyword stuffing in every webpage. But actually, search engines are clear and advanced enough to figure out whether you are spamming keywords.
It is true that search engines relate your contents to some searching queries by analyzing the keywords, getting your words indexed effectively. However, it does not mean that you can overuse this strategy. Especially since the latest update of Google Panda, keyword stuffing results in a large ranking drop for many blog sites.
You can never spam keywords for your posts. Instead, you simply need to enter the proper keywords into your articles naturally. Do not allow search engines to regard you as a keyword-processing robot and kill your creativity. Always bear in mind that you are writing for human readers but not robots. If you really need a ratio, you’d better have your keywords taken up less than 5% of the whole post.
Mistake Five – Rely On Social Media Only And Do Not Establish The Email List
There are many bloggers who only promote their blog sites on some social media platforms and quality forums for potential readers, but do not build an email list to connect with their current visitors.
If you are doing in this way, you can have an increase on new visitors, but end up losing your existing readers. After all, people are easy to be seduced to something interesting. If you do not keep contacting them by sending emails and informing them of your latest updates and some special activities, they will forget you soon.
You need to set up a registration form and encourage people to register your site, building up a large email list. Then, once you have added something new and meaningful into your blog, you can send them emails with related information. This practice simply reminds people of your existence all the times.
Mistake Six – Focus On Short Posts Only
In order to ensure that readers have checked the whole articles without the need to scroll down, many bloggers only focus on publishing short posts with the most concentrated information.
However, the truth is that writing down some lengthy posts with detailed information can bring more values to visitors. Besides, the short posts can only explain something superficially. In this case, even though readers check every word of your posts, they can hardly be satisfied. Besides, with the update of Google ranking algorithm, the long posts can get more chances to be ranked highly in the searching result page.
It is great to mix up short posts with some lengthy ones. After all, constantly publishing posts with the same length may bore your readers, and only writing long posts can burn down both you and your visitors.
Mistake Seven – Blog Posts Only Contain Words
Many bloggers think that the textual content is the only part of a blog post that matters. Therefore, what they publish only contain words, without any images or multi-media components to make the webpages visual-appealing.
In fact, we have done an online polling about how can readers judge the quality of a website. According to the result, 79% of them think the top priority is how it looks. There are even some people claim that they will not check a blog post if it only has some long paragraphs which may cause them the eye strain.
You can insert some images, infographics and videos to add more attractions on your blog posts. These components also can help illustrate a point in a more vivid way. In addition, you’d better pay attention to the formatting of a blog post, utilizing headers and sub-headlines to break up a long string of paragraph for a better reading experience.
Mistake Eight – Put Too Many Personalities Into Your Blog Site
In order to add some personalities into their blog, many bloggers are likely to talk something about their life, habits and experiences, making the blog posts all about them.
In fact, people who read your articles are looking for the information, tutorials, tips and answers which can resolve their issues. They are not interested in your life unless you are a celebrity. In this case, if you always talk about yourself instead of teaching something, your readers will leave you soon.
You can introduce your daily life in the About Me page of your site. As for the rest articles, there is no need to talk about yourself, unless your stories are truly meaningful and informative.
Mistake Nine – Blogging Alone
The majority of bloggers choose to manage their blog sites alone. They do not communicate with some peer bloggers within the same niche, losing the chances to get the most updated information for content creation and blog running.
Besides, there are a lot of blogging communities about different topics, from which you can be familiar with some talented editors, experts, promoters and potential readers. However, many stubborn bloggers refuse to join these social circles, pulling themselves away from the best opportunities for improving the writing skills and sharing their blog sites.
You can join as many blog communities as possible that are talking about the same topic as your website do. Then, you can learn from some successful bloggers, imitate their ways for blog running, refer to their post topics and opinions, and optimize your site accordingly.
Mistake Ten – Do Not Use Keyword-Rich Titles
In order to make the posts titles attractive and attention-grabbing, some bloggers may give up the keyword-rich titles but choose some clever and interesting ones.
For your loyal readers who access your site regularly and for those who can receive your emails about the updates of your blog, this kind of headline may arouse their interests easily. However, doing so can do no good to your online ranking. This means you contents might be overlooked by search engines and your chances to be known by more potential readers can be reduced greatly.
No matter how catchy you want your headlines to be, you always need to put the keywords in the first place. If needed, you can add a colon for a sub-headline with an “attention-grabber”.