PHPMatters Help You Better Hosting Your PHP-based Sites
How to Optimize URL for Better SEO and Higher Search Result Ranking

How to Optimize URL for Better SEO and Higher Search Result Ranking

There are so many factors that may affect the SEO of a website like the content originality, page loading speed, and keywords utilization. In fact, the URLs of your site and webpage also play a vital role in affecting your ranking in the searching result page. After all, it is the online address for search robots to find your content. In the following, we have listed some of the best tips about how to optimize URL to better optimize your website for search engines, getting a high ranking and immense traffic with ease.

Focus on Simplicity

Simplicity is one of the most important features of the real quality URL. After all, the simpler your URL is, the easier people and search engines can remember you. Here, what does the word of simplicity mean actually? We have come out three examples in the following image.

simple URLs

  • The first one is the most-optimized URL for a website, coming with a single word that can describe the whole website effectively.
  • The second one is an archive page for that website featuring the simple and clear parameters.
  • The last one is a bad example, coming with some meaningless letters, symbols and words.

Generally, you may feel easy to come out a good URL for the whole website. However, when it comes for your posts or some webpages, problems may occur.

Make URLs Clear

In addition the simplicity, you also need to make your URL as clear and informative as possible, helping readers know what you may talk about simply by looking at the URL. For instance, you can use the website name as your main URL. In terms of the URLs for your posts, you can decide them based on three factors.


Choose a Short Length

Generally, a short URL is easier for people to remember than a long one, so you can try your best to compress your URLs without scarifying the meaning. Sometimes, your URL may be easy to compress as your post title is simple. For instance, one of our recent SEO articles is “Best SEO Books Telling You How to Optimize Your Website for Search Engines“, and the URL decided is ““. However, if the title is long and complicated, then you need to retain the keywords, remove the form words, and in the meanwhile, keep the URL understandable and coherent.

Include Keywords in URL

Search engines estimate the relevancy between your posts and people’s searching queries by checking the keywords, so you need to place the keywords into your URL to notify the search spiders about this relevancy. After all, the URL is the first thing to be seen when robots crawl your post.

keywords in URL

Use Hyphens Carefully

In fact, we don’t suggest you to use hyphens in your website URL. This is because some people may forget the existence of hyphens, or forget where the hyphens need to be inserted. In some cases, you may need more than one word into your URL, and you can simply put them together without breaking.

In terms of the URLs for posts, however, the things are different. You have to make use of the hyphens to make URL easy to understand. Each hyphen can only divide two words.

Avoid URL Repetition

RepetitionAlways remember that one URL can only direct to one webpage. If you use one URL for multiple posts, then people may feel confused to get to their targets. If you give one post with multiple URLs, then you cause content duplication that is sensitive for search engines.

In fact, almost all the bloggers know this principle, but sometimes you may make this mistake unintentionally especially when you write some posts coming with the similar titles.