Snapchat can be viewed as a special social marketing platform, with which you can send and share some images or videos to the public that are integrated with your custom textual contents and manual drawings. What makes the Snapchat unique and interesting is its ephemeral feature, which means the messages will disappear automatically from the viewing devices of the recipients a few seconds later. The time period ranges from 1 second to 10 seconds.
At present, Snapchat has become popular within a very short period, especially among the young people who are looking for something funny and different. Even, we have found that many webmasters choose to integrate this tool with their websites.
In the following, we’d like to start a discussion of whether and how to integrate Snapchat in WordPress sites.
Whether Integrate Snapchat in WordPress Sites
Actually, there are a lot of debates online that discuss whether it is a proper practice to use the Snapchat in the WordPress sites. Here, we have listed the pros and cons of this practice in the following.
One of the biggest drawbacks of this practice is the security issue. After all, the Snapchat claims that all your shared and sent data will hang around for only a while and will be deleted automatically from their servers. However, many people simply doubt about this and worry that their snaps might be hacked. In this case, if the security of the snaps cannot be ensured, this kind of integration may put your website into the potential dangers.
In addition, after searching online, we have found that many Snapchat users complain that their devices are full of snaps for porn, junk mails and spam messages. This situation also is not good for your website security.
As for the advantages, actually, to integrate Snapchat with your WordPress site, you can start a special marketing strategy of your web contents, along with the great benefits of the whole site.
- Online Awareness – Now, Snapchat has around 100 million of users for each day and is capable of sending out 400 million of snaps for each single day. With the large user base, you can make your website more accessible to the public, ensuring an interesting platform for your readers to reach you.
- Be Competitive – Most webmasters may only use the common social media just like something as Twitter and Facebook. In this case, if you connect your site with the Snapchat, you can be much more competitive than your peer bloggers.
- Uniqueness – As compared with many other social media, the Snapchat can ensure you an innovative and out-of-the-box marketing campaign.
Frankly speaking, if you can safeguard your website and overcome all the possible security issues and vulnerabilities, you can surely have your WordPress site and the Snapchat account integrated to reach more audiences and to better promote the website contents.
How to Integrate Snapchat in WordPress Sites
Before presenting the detailed steps, we need to tell you that this integration does not allow you to showcase your shared snaps on your WordPress site, but can give your website visitors an easy access to your Snapchat account. This way, you can greatly expand your Snapchat followers and allow them to check your website contents, updates and information in an interesting manner.
As for the integration, you only need to go through the following steps.
Get and Save the Snapcode
Firstly, you should get the exclusive snapcode of your Snapchat account, which is simply a QR code for people to scan so as to enter your account for following. To do this, you simply need to enter into this page, and then, log in using your valid username and the password.
After that, you will be presented with a page that requires you to get and download your snapcode. For this, you simply need to click the Download button.
Now, you can have a zip file downloaded on your local computer. After extracting it, you can find two identical images that come with different formats of PNG and SVG. These images are exactly the QR code that readers can scan to follow your account. Now, you need to show it on your website.
Display the Snapcode
Personally speaking, we think there are three locations that can display the snapcode for getting the best results, which are the sidebar, the header and the footer section.
No matter which location you choose, you firstly need to upload the snapcode image into your website media folder. And then, if you want to display the code on your website footer or the header location, you can edit your template file and put the file URL of the image into the right location. If you do not want to be bothered by the coding issue, you can consider the Header and Footer Scripts plugin and enter the URL HTML into your preferred location.
In addition, you can also display the snapcode on your sidebar. For this, we think you can use the Snapcode Widget. After the installation, you can directly move to the Widgets section of the admin and drag the Snapcode widget into your sidebar. After that, you can click the Upload button for uploading the snapcode image and enter the name of your Snapchat account.
Now, people can easily scan your snapcode and follow your Snapchat account to check the innovative contents of your site.