The keywords in your blog posts play a critical role in improving the quality of contents, and in the meanwhile, attracting search engines for crawling and indexing. Due to its importance, we have already told you how to choose keywords in our previous writing tutorial. Here, we’d like to share some tips concerning about how to use keywords properly to maximize its functions for your website.
In fact, making use of keywords can be regarded as a method of White Hat SEO, which is recommended by all the SEOers on the web. However, this doesn’t mean that you can use this trick the ways you like. There are some rules you need to follow when utilize keywords in your contents. Note that the misuse of keyword can bring no benefits, but do harm to your website. In the following, we have listed some factors you need to take into account.
Avoid Keyword Stuffing
We have to mention this factor in the very beginning as there are so many bloggers have made this mistake. Keyword stuffing means people input the keyword into their post for many times deliberately, resulting in an unnatural content creation.
It is true that keywords can highlight and increase the relevance between your contents and people’s searching queries to search spiders to the largest extent. However, the overuse of this trick can lead to the online penalty made by search engines. For instance, your posts can never be ranked highly in searching result page, and the whole ranking of your website can be affected negatively, resulting in a decreased number of reader base and organic traffic.
Always bear in mind that you are writing for your readers, but not for search engines, so the keywords can only appear in a nature way.
Control Keywords Density
To be honest, there is no exact answer of the most proper keyword density. You just need to write your blog posts naturally, and embed the keyword when it is needed. However, if you still find that there are a lot of keywords appearing, then you need to control the density manually. Generally, the keyword frequency of our posts is less than 5 times. For a long post, moreover, the keywords are composed of less than 3% of the whole article.
Replace Keywords with Related Words
This method can be viewed as the resolution of tip one and tip two. Sometimes, you may find that you need a keyword for many times when you are writing. In this case, the best way to avoid keyword stuffing and the improper density is to utilize some alternatives or substitutes, such as the pronouns of “it”, “this”, “that”, and many more. You can also use the synonyms or the related descriptions.
Place Keywords in Post Titles
In addition to placing keyword in the content of your blog post, you also need to use it in your post title. This can benefit your readers greatly as they can know what you are talking about simply by looking at your title. Besides, it makes the crawling and indexing an easy task for searching robots.
In addition to the post title, the sub-headlines are also the great places for locating the keywords, but note that never place keywords in every sub-title of the whole post if the article is divided into multiple parts, for this may result in keyword overuse.
Optimize Posts URLs with Keywords
Optimizing URLs with the keywords attached is also important. As the URL is the online address helping people and search engines target you easily, integrating keywords with it is undoubtedly useful for search engine optimization.
Use Keywords for Alt Tag
As the image element is an essential component for blog posts, many bloggers nowadays choose to upload some eye-appealing pictures into their articles. However, unlike human beings who can figure out what the image is showing, search engines fail to have this ability.
Search spiders can only identify textual contents. If you want them to learn about your images, then you need to make use of the alt tag that describes your images using words.
Here, we highly suggest you to add your keywords in the alt attributes of the images, telling search engines that even your images are related to the searching queries.