Website traffic is the most important element for any website, for it indicates the popularity of the site directly and affects the online business greatly. To increase the traffic, the content creation and website SEO are critical. Apart from these two aspects, keeping an eye on your traffic is still important. After all, after analyzing your traffic source and the pace of traffic growth, you can know how to optimize your site easily to get a larger reader base than before. Among multiple related tools online, Google Analytics is the most popular and powerful one. In the following, we’d like to give you some useful tips concerning about how to use Google Analytics in a right and effective way.
Get Started with Google Analytics
Previously, we have already told you how to add Google Analytics to Joomla. In fact, the process is suited to the website built using any kinds of content management systems. You only need to carry out two steps including signing up a Google Analytics account and pasting the code generated by the system to your website. Honestly speaking, the process to start tracking your site is not difficult and completed, for this tool is really user-friendly. If you need detailed steps for attaching your site with Google Analytics, you can refer to this page.
After that, you can access this tool using your account and click All Web Site Data of your website to monitor the traffic of your site.
Make Use of Dashboard
When you enter the Google Analytics, there is an audience overview screen displayed in front of you, containing some general information of your website based on different aspects. This may not be convenient for people who use this tool for the first time as they might feel hard to visualize all the data and information. In this case, you need to make use of the dashboard that is composed of some small widgets to present the traffic summary the way you like.
In the left hand column, you can find the Dashboard tab. In the dropdown menu of it, there is a default dashboard that is named as My Dashboard. With it, you can add some widgets by clicking Add Widget button, such as a pie, bar, geo-map, table, and timeline. Note that you can drag and drop the widget at anywhere you want within your private dashboard.
Also, you can create a new dashboard if you want. Simply click the + New Dashboard button and choose the dashboard types between Blank Canvas and Starter Dashboard. After entering the dashboard name, click Create Dashboard button. Note that the former type needs you to add widgets on your own while the latter one has already included some popular widgets telling you how they work.
Notice the Real Time Monitoring
Whenever you have started a new campaign or have made a change on your website, you need to go for the real time monitoring to figure out the final effects made on your site. With this function offered by Google Analytics, you can figure out how many active users are on your site right now, how many pages they are viewing on the basis of minute and second, what are their referrals, where they are come from, what are their traffic source, and many more. Honestly speaking, this feature can help you understand whether the new change is viewed since its launching by analyzing the data presented by Google Analytics.
To see the real time traffic, you only need to click the real time tab in the left column. The overview option can present all the real time data including the visits, pageviews, geographic location, referrals, and traffic source, etc. If you only want to view the data of a specific aspect, you can click the option below the overview option accordingly.
Understand Audience Data
In fact, the audience overview can be the first thing you notice when you enter your Google Analytics account. From it, you can know the detailed traffic information of the latest sessions showcased using timeline, pie, bar, and many more on an hourly, daily, weekly, and monthly basis. Frankly speaking, from the visits timeline, you can know when you have achieved a traffic peak and when your traffic is not good with ease.
In addition to the overview, you can also analyze your traffic from some other aspects, such as the age range, gender, interest, languages, geo-locations of your readers. From the dropdown menu of the Audience tab, you are simply able to get a comprehensive understanding of your site visitors.
Set the Time Range
If you only want to figure out the traffic of some specific sessions, you can set the time range from the right top section by clicking the date option. You are allowed to set a custom data range by entering the exact date. Also, if you want to make a comparison with another time range to know your traffic growth rate easily, you simply need to check the box before “compare to” and choose your targeted time range.