Keyword search is never a simple task for SEO experts. Being a beginner, it is even more challenging. Every blogger and business website owner is looking for the most legitimate method to get traffic to their sites after Panda and Penguin are updated by Google, among which the proper keyword utilization is effective.
The online competition is high, and it becomes almost impossible to have great ranking without proper keywords. Lack of the right keywords weighs heavily on the blog, and this is the reason of why you should spend more time researching on the right keywords for your blog. If you are wondering how to do keyword research, this post is for you.
What is Keyword Research?
Simply put, keyword research is the process of choosing the right keywords to use on your site/web pages to up site traffic. It is the most common method used by bloggers and business site owners to drive traffic to their sites.
It starts by looking at the content already in the site including posts, meta tags and meta titles, and analyzing the niche and the competition within it. If you fail to get the right keywords, you will have failed in driving traffic to your site.
There are three important aspects in keywords including Keyword competition, keyword density and long tail keywords.
Why is Keyword Research Important?
Keyword research dictates the amount and the type of traffic you get for your site from search engines like Google. Having the right keywords for your content gets you the right kind of traffic for the site. This increases returns from your visitors.
Steps to do Keyword Research
Many people do not know how to do keyword research and end up optimizing their sites for the wrong keywords that never get them any traffic. Below are simple steps to take to get the right keywords for your site.
Brainstorm a List
This is the first step, and it involves coming up with a long list of keywords that you think your visitors will use to describe your content, services or products while searching online. The list may come from persona research, but sometimes comes from the air and depends on what you think people will describe your website content.
Select and Use a Keyword Research Tool
At this step, you can analyze your brainstorm list to determine the ones that have a high demand, relevance and attainability. There are lots of Keyword Research Tools that one can use including Google Keyword Planner and WordTracker.
Enter the brainstorm keywords into the keyword tools. The keyword tool can allow you to put up to 10,000 words but it is recommended that you enter the keywords in batches of about 10-15 which allow you to analyze the keyword ideas the tool offers.
Refine Your Brainstorm List
The keyword tool will return keyword phrases that are almost similar to the initial keywords of your list. These are called keyword ideas. The optimizer should glean keywords from the suggested keywords as it lets you refine your keywords list and understand the language that your potential visitors use.
Select the Most Relevant Keywords
It is possible to forget the relevance of keywords and enter into a drunken haze of voluminous keywords. The keywords should directly describe your content.
Narrow down the list by selecting the most relevant keywords for your content. You may come around keywords that do not relate to your landing page but have a relation to your products. To this end, you need to create another landing page to cover the keywords.
You should also use the keyword tool to get the exact number of searches for a specific keyword, and thus optimize for the keyword with the highest search from consumers.
Analyze Keyword Competition
Look at what your competitors are using by searching for your topic online and analyzing the sites that appear on the first page of Google. If the sites that appear offer the same content as you offer, they you have the right keywords. If they do not offer the same, then your keywords need refinement. After getting the right keywords, get on implementing them to your site.
Best Keyword Research Tools
After learning how to do keyword research, you need to know the best keyword research tools to use.
Google Keyword Planner
This is free software, and users must have an AdWords account in order to use it. It shows every month searches on Google, competition, average click cost and others. Though the tool does not give exact keywords, it gives more variations and synonyms than other keyword tools. Login to your AdWords account and select Keyword Planner under Analysis and Tools.
It is a great tool that shows you the keywords that your competitors are ranking for. You enter the competitors’ domain instead of the keyword, and you see the keywords they are ranking for. You can also select the market in specific countries enabling you to get more refined keywords.
This requires you to enter keywords from the brainstorm list, and the tool gives back keywords that are related to your search. You can check Reports and Data to know which content will fetch you more traffic. This shows the statistics on a given keyword.