In order to get a steady stream of free visitors to the WordPress websites from all the search engines, many webmasters only focus on the creation of blog posts and the selection of web host. In fact, the utilization of a SEO friendly WordPress theme is also important. After all, a well-optimized underlying structure is the right footing for the building of a popular site that is ranked highly on searching result pages.
At present, there are numerous WordPress themes available. You can choose a well-designed one easily by testing its demo to check the layout and overall appearance. As for the factor of SEO, however, you may feel confused. In this case, we have outlined some critical considerations in terms of how to choose SEO friendly WordPress themes.
Tip 1: responsive template design
Having a responsive design means that your WordPress template has a fluid layout that can resize your webpage elements properly on any viewing devices. In this case, if your web content has been checked on some small screen devices such as smart-phones other than the regular PC, everything can be rearranged greatly to guarantee a great browsing experience.
To be frank, with so many online users who go through the net using mobile phones or tablets, having a responsive design is important to get more free traffic and to reduce the bounce rate.
From the SEO point of view, the responsive design is essential for your website position on the search engine result pages.
Since 2013, the search engine of Google announced that the websites that are not mobile friendly will not be ranked well on SERPS. Detailed information can be found in this page.
Now, as the utilization of responsive theme is an effective way to ensure that your site is mobile friendly, you’d better choose such as template to prevent your site from being demoted from the high-ranking lists.
Tip 2: compatibility for SEO plugins
At present, you can find a lot of SEO plugins to optimize your WordPress websites. Generally, they can work well with most WordPress templates, but there are still some themes that fail to ensure the maximum compatibility.
In this case, when choosing a template, you’d better check the source information to figure out whether the theme is updated with the latest version, being compatible with all the popular SEO plugins.
Tip 3: check the Schema markups
You’d better choose a theme that takes advantages of the Schema markups that benefit your website a lot in terms of search engine optimization. These markups simply tell search engines which part is your footer, header, sidebar and many other critical elements, so that searching robots can identify various things within your webpages and find your real content for indexing.
Besides, if you want to use the rich snippets to make your content more worth-reading in the searching result page, you have to make sure that your theme supports the Schema markups so that search engines can display your rich snippet data in the SERPs.
Tip 4: well-designed Website Architecture
This aspect needs to be taken into account since the update of Google Panda – a special algorithm that decides the website ranking on Google searching result.
The well-designed site architecture is great for the on-site SEO. Therefore, you should choose a theme that properly structures your internal linking, navigation and the hierarchy of website content. Generally, you’d better confirm that every of your webpage will not be over 4 clicks away from your homepage. Otherwise, both searching spiders and human readers will feel difficult to find the related posts, negatively affecting your conversion rate.
Tip 5: stick to simplicity
The main reason that contributes to the SEO friendliness of WordPress is the simple and clean coding, and this is just the case of WordPress templates.
To choose a search engine preferred WordPress theme, the simplicity cannot be ignored. After all, whenever an online user visits your site, the codes and data of your theme will be proceeding at the back-end. If the theme is a complicated one with massive coding, it will increase the time for page loading which is bad for SEO.
In one word, the simpler your template is, the more SEO friendly it can be.
Tip 6: clean and worry-free coding
Poor coding leads to lots of troubles, including website corruption, slow page loading, security vulnerabilities, cross-browser browsing issue and many more, all of which have a bad consequential effect on website SEO. In this case, you have to make sure that your theme is developed with clear and bullet-proof coding stuff.
Tip 7: pay attention to the speed and user experience
Recently, Google is looking deeper and deeper into the quality of browsing experience and the speed of page loading. To cater for these requirements, a truly SEO friendly WordPress theme should be optimized for fast speed and allow people to check the content in an effective manner.
- Page Loading – you can run the demo page of your selected theme and test the speed using Pingdom. Ideally, the page loading speed needs to be less than 3 seconds.
- User experience – for this aspect, you can refer to the tip four and tip five.
Tip 8: check the functions that you need
It would be better that your select a theme that contains a lot of default functions you need, such as the social media integration. In this case, you do not need to install some additional plugins that may increase the loading time of your webpages or modify the coding stuff of your template files. This simply benefits your website SEO in an indirect manner.