With the great development of the Internet, putting the advertisements online has become a popular and fashion way for business promotion. After all, the Internet has become a critical ingredient in our daily life, so the online advertisers can have more opportunities to have their products, services, brands, companies, and sales viewed by potential customers. In this case, many webmasters decide to grab this amazing chance to earn the money on the web.
In fact, there are a lot of methods for money-making online, among which selling ad space on your website is the most widely used one. Honestly speaking, building up a website is not a difficult task, but the problem is how to attract advertisers. In this case, we’d like to share some related tips that are useful to make your site popular among advertisers, thus monetize online with ease.
Focus on One Niche
Always remember that advertisers only want to put their ads on the websites that are relevant to their products or services, for this can increase the chances to target the right customers. Therefore, you need to make your site focus on one niche and publish posts accordingly. Generally, a website coming with more than one topic can hardly attract advertisers as they may doubt about the professionalism of the webmaster.
Create Quality Blog Posts
Although the website is not all about the words, the textual content still covers a large option of a site. In this circumstance, many advertisers simply estimate the quality of a website by reading its published posts. In addition, all the search engines view the content as the most important factor when deciding the ranking of the website, so the quality posts are also good for the website ranking. The higher ranking your website is, the more advertisers like you.
Achieve a Large Reader Base and Traffic
Simply imagine that if you are an online advertiser who wants to market a product on the web, will you put the ads on a website that few people or even no one knows? The answer is definitely No. Only popular websites coming with a large number of daily readers and stable traffic can attract advertisers effectively, for only these sites can guarantee that the ads can be viewed by a lot of people each day. Therefore, you have to try your best to attract as many loyal readers as you can.
Generally, if you can have your website ranked highly in the search engines, then you can achieve a good traffic with no effort. After all, when people search for something, they are more likely to click the results that have been placed at the top of the searching result page. This is why we have come out a series of tutorials concerning about search engine optimization from almost all the aspects.
Pay Attention to the Website Design
In fact, many advertisers also view the design and layout of a website greatly when searching for the best site for advertisement placing. After all, they need to figure out whether your site can meet their brand style. For instance, if your site is about baby and kids, then you’d better use some light colors along with the cute images. If you site is for technology, then a simple design can be a good option to highlight the professionalism.
Decide the Proper Ads Section
If advertisers are satisfied with the popularity, traffic, and overall design of your site, the next thing they may figure out is to find out where the advertisements can be displayed. This factor is decided based on your website layout. For instance, if you have left the sidebar section, then you can locate the ads at the sidebar which is the most popular ads placement. Besides that, the header and footer are also great to show the ads.
In fact, you can decide the proper placement freely, but the only thing you’d better consider is that the placement needs to be obvious and does not affect the aesthetic feeling of your site.
Make an Ads Selling Claim
Once you feel your website is mature enough to sell ads for profit generation and have done all the preparations well, then you have to make a public claim about this. You can compose a special post telling advertisers that they can put ads on your website, and can also create a special page presenting all information about the ads selling, including the ads types, placement, and price.
Be Active in Social Media
Generally, advertisers choose the target website from two sources – the search engines and social platforms. To make advertisers notice you from search engines, you need to pay attention to the SEO. If you want to be found from the second source, you need to be active in all the main social media including Twitter, Facebook, Google Plus, Tumbler, and many more. After all, the more popular your social account is, the more likely you can be found by advertisers. For instance, you can keep publishing content on these platforms every days, comment and share some popular posts, and try your best your increase your follower number.