If you have set up your website for a long time, let’s say one year, you must have written some low-quality blog posts or published some bad webpages that are out of date in your early blogging stage. It is fine in previous years, but now, with the update of Google algorithm including Panda and Penguin, these old and outdated blog posts may harm the ranking of your website in the search engine result page.
In this case, we have introduced some tips about how to deal with old blog posts and webpages to help them meet the standards of the latest Google algorithm.
Re-do or Recycle Old Blog Posts and Pages
When it comes to the method of dealing with old blog posts, deleting them should not be your first option. Instead, you need to consider whether it is worth updating. In the following, we have listed some situations telling you when you should keep your old posts but not remove them.
- The post receives massive traffic since its publishing.
- The post is created with the aim of search engine optimization.
- The post has been linked with many other webpages.
- The post has a strong and popular keyword.
As for the updating of your old posts, you can fresh up the content. Here, you can start by following the below steps.
- Step one – Go through the whole post to think about whether it can be modified with some new angles that are up to date.
- Step two – Remain the good pieces and re-write some low-quality parts.
- Step three – Add some graphical components, videos and slideshows to the post. Re-organize the overall layout to make the whole post visual-appealing.
- Step four – Insert some internal links to relate the post with some other blog posts within your website. This is beneficial for the inner structure of your site.
Only updating these posts or pages are not enough, you also need to promote their new versions on your social network platforms. Sharing them on your social accounts does not take you too long, but is effective to drive fresh traffic to your site.
Besides, you should go through the SEO audit of your newly updated posts, such as the headings, image alt tags and meta descriptions. All of these need to be fully compliant with your new contents.
As for the post title, you can make a few modifications to make it better, but do not change the keywords. In addition, never change the post permalink to avoid the 404 error.
Delete Old Posts and Pages
If your outdated posts only have momentary value or are just ramblings with no reading values, do not be afraid to remove them. However, you should pay attention to the following two aspects.
- Redirect your deleted posts to your homepage or other popular blog posts to avoid the 404 error. After all, once your readers encounter this page not found error, they get frustrated with a bad reading experience from your site. Besides, search engines get signals about the 404 error and record the bad brokenness of your site, which may result in a downside of your website ranking.
- Figure out whether the deleted posts have been linked with any other blog posts. If yes, you need to remove these links or replace them with some working ones. This way can prevent the issue of broken links effectively.
In fact, no matter you decide to recycle your old posts or delete them, these are not the difficult tasks. However, you have to plan ahead as it may take you sometimes for figure out which posts need to be updated and which needs to be removed.
By default, you can sort all your posts by date and check from the oldest one via your website administrative panel. However, if your site is a large one that contains hundreds of posts, this may be time-consuming. Here, we highly recommend you to use the Google Analytics tool.
After logging into Google Analytics using your account, you can click the Behavior tab and tick the All Pages button under the Site Content area. This way, all your posts can be listed with the right order based on the pageviews mainly. Now, you just need to check from the bottom to select the posts that only have one or even no pageviews. Then, figure out whether they are old posts and decide how to deal with them.